Why Your Logo is Crucial to Your Brand
Your logo is a crucial part of your business’s identity. It not only forms the first impression of your brand but is also a key way in which your customers will remember you.
When you picture Coca Cola, for example, you’ll probably picture the classic red and white can with their logo on it, you don’t necessarily picture Coca Colas MD or the people working behind the brand. The same would be true for Nike, Apple or any other big brand you can think of. These companies have done a great job in creating a memorable and distinctive logo.
Smaller companies may not necessarily have the brand capital that bigger brands have, but your logo still plays a big part in your business’s identity. Your logo helps your customers to remember you and offers them a small insight into your business and what it is like.
The following points explain why I think a logo is crucial to your business:
1) A logo should give your company an identity
It should be the first thing people think of when they think of your business. It should provide a visual to your target audience and should strengthen your business name. This in turn should make your brand “stickier” so that people remember your business more easily.
2) Your logo should communicate professionalism and trust
By designing a great logo and putting it on your website and other customer-facing materials, you can immediately convey that you mean business. The more you can do to build trust the stronger your business will be.
3) Your logo should create a foundation for future branding efforts
Once you’ve got your logo you can confidently move on to other visual branding decisions because you’ll have chosen key colours and fonts.
4 ) Your logo should be something to attach meaning to over time
Even the most attractive logo doesn’t have meaning straight away – this is something that will grow with time and become more impactful as your gain the respect of your customers.
Although delivering a fantastic product or service is your top priority, you can see your logo as something that will support you in gaining visibility and trust.
5) Finally, your logo should help you stand out from the competition
A good logo will help you stand above your competitors and will encourage customers to buy your product or services rather than from someone else. If your logo looks more professional and trustworthy than your competitors, customers are more likely to choose your products or services over a company with a logo that looks less professional.
To summarise, a good logo design should be easy to recognise, give a good image of your business and can have an emotional impact on people when they see it. CG Marketing & Design offers bespoke logo design, so if you’re in need of a new logo – get in touch, I’d love to help.