The Importance of Hashtags #

A hashtag can be attached to posts or bios on social media and then become clickable phrases or topics. Any word or phrase can be turned into a hashtag if it has a # placed in front of it.

When users click on a hashtag it will show them all content relating to that word or phrase. It’s a way for people to discover new content relating to things they are interested in.

Using the right hashtags on social media can help you reach a much wider audience and boost your brand. However, for this to work you must have specific strategies in place.

The real challenge for businesses is making sure they are using the right hashtags for their business and keeping up to date with trends and changes. Conducting research into finding the right hashtags for your business will enable you to reach the audience you want to target and can therefore be an effective way of gaining more followers, likes and to boost your brand.

Hashtag strategies are different from business to business, which can make it difficult to get right.

Get in touch for help with your social media strategy here.