How to Create a Cohesive Brand Voice Across Multiple Platforms
f you're sharing content across Instagram, your website, email newsletters, and everything in between—it can sometimes feel like you're juggling a dozen different tones. But here's the thing: the strongest brands all have one thing in common. Consistency.
When your tone and style feel familiar wherever someone interacts with you, your audience begins to recognise and trust your brand—and that’s where the magic happens.
So, What Is Brand Voice?
Think of your brand voice as your business’s personality. It’s how you sound, the words you choose, and the feeling you leave people with. Whether you’re warm and friendly, professional and polished, or cheeky and bold—what matters most is that you’re consistent.
Tips to Create (and Stick To) a Cohesive Brand Voice
✅ Get Clear on Your Brand Personality
Are you a helpful expert? A creative cheerleader? A friendly neighbour? Define your tone, key phrases, and what kind of vibe you want to give off in everything you say.
✅ Write It Down
Create simple brand guidelines—even a one-pager is fine. Include tone of voice, language do’s and don’ts, and a few examples. This is especially helpful if you work with others or outsource content.
✅ Adapt to Platforms (But Stay You)
Yes, how you write on LinkedIn might differ from Instagram—but the essence of your voice should stay the same. Think of it like wearing different outfits, but still being the same person underneath.
✅ Be Authentic (and Human)
People connect with people. Speak like a real person, not a robot. Reply to comments, tell your story, share behind-the-scenes updates—your audience will love you for it.
Want Some Help With It?
If you’re not sure where to start, or your brand feels a bit all over the place—I can help. From defining your brand voice to creating content that actually feels like you, I offer friendly, no-jargon support that works around your business.
Get in touch for a free consultation and let’s bring some clarity and confidence to your brand voice.